work collection
California Avocado

About
Approach
Project overview
Role: Product design.
Methods: Product discovery, Motion & illustrations, Prototype, CMS.
Skills: Interviewing, synthesizing, facilitating, design critique, mental model mapping.
Deliverables: Customer journey map, personas, research summaries, prototypes, design system.
Vision
A redesign aimed to connect the idea to the concept
Hypothesis


Ideation
Takeaways
📌 We were able to understand the product better by working closely with the client and all of the partners involved, as well as by conducting a deep research process.
📌 Scalability was enabled by a defined and complete component system.
📌 By prioritizing purchase agility and addressing each user’s specific needs, we developed retention strategies for the entire flow.
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