California Avocado

California Avocado

Our challenge was to anchor the values and passion of avocado lovers, combining technology and design into a truly memorable experience. We decided to take a minimalistic path and applied a matte colour palette, trying different looks for avocados’ specific use.

Project Summary

We had to build a clean and solid design around while selling an unique value proposition


UX Designers, UI designers and Engineers.


6 months


Wireframes and prototypes



Methodologies used

Stakeholder interviews    – Competitive audit   – Workshops    – Moodboard    – Wireframes    – Prototype    – Design system

The vision

Deconstruct, inspect and re-design every aspect of the experience.

Understanding the roots

California it’s a special place — the people, the beaches, the forests, the mountains and everything else. To give you an idea of what makes California Avocados particularly special, less than 1 percent of the state is suitable for growing them. We’re talking only the richest rich soil, the freshest coastal breezes and, of course, the warm California sun. The most sublime weather conditions foster the growth of our superfood. This, accompanied by the care of more than 3,000 California Avocado growers, ensures that creamy avocado tastes with each slice.

A new proposal

California Avocado represented an excellent opportunity to teach big audiences how to get the best out of a product-brand.

Design system

We delivered a working product and a design system that set a foundation to build upon.

Technical documentation

We also provided specific documentation to promote coherence and consistency throughout the journey while giving freedom and flexibility to create restricted content without significant complications.

Project Measurement

Returning users metric grew a 40%

Reduction of the bounce rate by a 10%

A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.

Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.