Project Summary
We had to build a clean and solid design around while selling an unique value proposition
Team
UX Designers, UI designers and Engineers.
Duration
6 months
Deliverables
Wireframes and prototypes
Status
Completed
Methodologies used
Stakeholder interviews – Competitive audit – Workshops – Moodboard – Wireframes – Prototype – Design system
The vision
Deconstruct, inspect and re-design every aspect of the experience.
Anterior
Siguiente
Understanding the roots
California it’s a special place — the people, the beaches, the forests, the mountains and everything else. To give you an idea of what makes California Avocados particularly special, less than 1 percent of the state is suitable for growing them. We’re talking only the richest rich soil, the freshest coastal breezes and, of course, the warm California sun. The most sublime weather conditions foster the growth of our superfood. This, accompanied by the care of more than 3,000 California Avocado growers, ensures that creamy avocado tastes with each slice.
A new proposal
California Avocado represented an excellent opportunity to teach big audiences how to get the best out of a product-brand.
Design system
We delivered a working product and a design system that set a foundation to build upon.
Technical documentation
We also provided specific documentation to promote coherence and consistency throughout the journey while giving freedom and flexibility to create restricted content without significant complications.
Project Measurement
Returning users metric grew a 40%
Reduction of the bounce rate by a 10%