Lemmonet is a digital advertising company with a global presence founded in 2013. They deliver Ad Tech solutions to help brands connect with their target audience in the most engaging, authentic and effective way through an influencer, programmatic display, video and native ads.

Project Summary

We had to re-think the brand we once knew into something bigger, mature and more professional. Lemmonet Influencers is new branch of Lemmonet who wants to change the scene and revolutionize the way companies handle their communications. 


CTO, engineers, UI designers, user researchers, Marketing and sales.


18 months


Research insights, user journey, Prototypes for the app, mobile and desktop, ux writing documentation



Methodologies used

Stakeholder interviews    – Competitive audit    – Service blueprint    – User interview and usability testings    – Content strategy    – Taxonomies    – User personas    – Scenarios    – Mental model    – Workshops    – Moodboard    – Wireframes    – Prototype    – Design system    – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.

The vision

Content builds relationships.
Relationships are built on trust.
Trust Drives revenue.

Emphasize the problem

I didn’t just work on design; I brought a product to life, and it was about time to be the user. I plan and run user tests and studies in close collaboration with researchers.


We build scalable and easy-to-use solutions that will delight our users. Applying, contributing and extending a design system was a must, but first, we must understand users’ motivations to guide us towards a meaningful innovation.

Nobody said it was going to be easy

Every project has constraints. It’s a good thing we love a challenge.


  • Online presence in 15 countries.
  • 19 languages for the users and the editors.
  • Ad-driven monetization model.
  •  Instagram policies kicked in.
  • A new pushing niche full of uncertainties.

Around the world.​

One of the most complex parts of designing a product for 15 countries is ensuring the design fits every cultural environment. Our job was to make it simple for an influencer to create content without having to re-adjust the scope every time they connect with somebody outside their area of influence.
List of creators
Creators submissions

Getting users on board

During the discovery phase, we delved deep into the Advertisement business model, their competitive landscape and how they add value to different audiences.

Our insights from running several workshops helped us hone our research into more in-depth hypotheses around user profiles.

User personas help us build empathy with users. But it's a limited methodology, and since we were working with a culturally diverse demographic, we started looking for alternatives.​

Building upon the hypothesis that content creators worldwide turn to platforms like Lemmonet Influencers for entertainment, we started thinking of our users as creators and listed the roles they could take.

Hypothesis Validation

We had the opportunity to validate or refute the hypothesis and assumptions formulated during the research phase. We collected relevant data regarding the creator’s behaviour and business needs.


Lemmonet Influencers was an excellent opportunity to develop people’s talent with a goal-oriented mindset. Some long-term commitments were to increase brand authority.

Campaign dashboard

Design & research system

We delivered a working product, design, and research system that set a foundation to build upon.

Post schedule

Technical documentation

We also provided specific documentation to promote coherence and consistency throughout the journey while giving freedom and flexibility to create restricted content without significant complications.

Project Measurement

Lemmonet has expanded progressively towards South America, Europe and Asia. With headquarters in London, they are starting to be a relevant player in the global advertisement sector.

Presence in +50 countries

+20 new partners

+3.000 new registered users

A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.

Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.