Brokers Online

Brokers Online



Brokers Online helps beginner investors by guiding them through the learning process and getting them started on the right foot. When ready we offer the most comprehensive comparison engine to help people find the best broker for their need


Project Summary

Provide to new traders a simplified flow of information to start their journey with confidence


5 Participants


9 months


Research, UX, UI, UX Writing


Work in progress 

Methodologies used

Stakeholder interviews    – Competitive audit    – Service blueprint    – User interview and usability testings    – Content strategy    – Taxonomies    – User personas    – Scenarios    – Mental model    – Workshops    – Moodboard    – Wireframes    – Prototype    – Design system    – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.

The vision

To be the number one Forex Broker comparison site for beginner

Emphasize the problem

We kicked-off the project with a fruitful Product Thinking workshop conducted online via Miro for key players and stakeholders.


We compare brokers be it a local one or a large international platform. Browse our tests and compare brokers along more than 50 dimensions. Our reviews will show how to go from the account opening steps to the withdrawl of your profit.

Nobody said it was going to be easy

Every project has constraints. It’s a good thing we love a challenge.

  • One of the hardest parts of designing a worldwide product is making sure fits every cultural environment
  • Migration of 19 language legacy
  • We include to our portfolio stocks, options, crypto and CFD’s. We had to set our expectations taking in consideration a demanding learning curve
  • We were a small team
  • Challenging scope and timeframe

Learning curve

As a general rule, the teaching process is expected to be simple, truthful and flexible with users demands. – time management, experience or motivation on a particular topic

Workspace shared by designers, product management, SEO and developers

Comparison engine

Compare implies a technical analysis from the attributes of at least two things.

The main goal of this action is to define how we can help people to choose the better choice after running a deep and logic analysis of all the attributes sorted.It also implies a sense of fairness and objectivity when the data is presented.

Research insights

  • ‘I make decisions based on the cleaner UI’
  • ‘I Invest to avoid the perfect storm’
  • ‘I would said to the newcomers, jump in. Invest while you learn’
  • ‘Trustworthy but not boring’

The Moodboard

Anything that can help form a creative decision for any aspect of the project, such as; color, texture, composition, lighting, typography, style, era, video samples, shapes, any images that inspire an idea, and more.

A brand can only provide guidance if the people trust them

Aesthetics is not just about the artistic merit of web buttons or other visual effects, but about how people respond to these elements

The elements of a brand must have an attribute that reflects the values of the company and let them identify from the rest of the competitors


Brands who represent the core values of their users will be resilient to errors and miscommunications. As a general rule, we tend to show greater benevolence to those who we like the most

Design system

We delivered a working product along with a design and research system that set a foundation to build upon.

Design system
Airtable repository

Research system

We took the “seeing is believing” philosophy, where insights from User Research were presented as bite-sized, tangible, and accessible nuggets of information that the stakeholders could understand. These nuggets served as research vignettes — evocative accounts of user pain points and desires.

UX Writing

New products come with a learning curve, and even long-term users need some guidance at times. In these situations, UX writing acts as a helping hand, making the experience clear and intuitive.

Brand & Voice workshop

Project Measurement

Work collaboratively and empathetically, guided by our company values: Hypothesize, build, measure, learn; drivers of solutions; and eelentless self- improvement

Increased traffic and revenue in growing markets

Improved commercial performance in top forex products

The first month we received more than +1.500 pageviews