Project Summary
Team
Duration
9 months
Deliverables
Status
Methodologies used
Stakeholder interviews – Competitive audit – Service blueprint – User interview and usability testings – Content strategy – Taxonomies – User personas – Scenarios – Mental model – Workshops – Moodboard – Wireframes – Prototype – Design system – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.
The vision
Emphasize the problem
We started the project with a fruitful Product Thinking workshop conducted online via Miro for key players and stakeholders.
Browse our tests and compare brokers along more than 50 dimensions. We compare brokers be it a local one or a large international platform. Our reviews will show how to go from the account opening steps to the withdrawal of your profit.
Nobody said it was going to be easy
Every project has constraints. It’s a good thing we love a challenge.
- One of the most complex parts of designing a worldwide product is ensuring it fits every cultural environment.
- Migration of 19 language legacy
- We include in our portfolio stocks, options, crypto, and CFDs. We had to set our expectations taking into consideration a demanding learning curve.
- We were a small team.
- Challenging scope and timeframe
Learning curve
Generally, the teaching process is expected to be simple, truthful and flexible with users’ demands. – time management, experience or motivation on a particular topic
Comparison engine
Compare implies a technical analysis from the attributes of at least two things.
The main goal of this action is to define how we can help people choose the better choice after running a deep and logical analysis of all the attributes sorted. It also implies a sense of fairness and objectivity when we show the data.
Research insights
- ‘I make decisions based on the cleaner UI.’
- ‘I Invest to avoid the perfect storm.’
- ‘I would say to the newcomers, jump in. Invest while you learn.’
- ‘Trustworthy but not boring.’
The Moodboard
A brand can only provide guidance if the people trust them
Aesthetics is not just about the artistic merit of web buttons or other visual effects but about how people respond to these elements.
The elements of a brand must have an attribute that reflects the company's values and lets them identify from the rest of the competitors.
Brands that represent the core values of their users will be resilient to errors and miscommunications. We tend to show greater benevolence to those we like the most.
Design system
Research system
UX Writing
Project Measurement
Increased traffic and revenue in growing markets
Improved commercial performance in top forex products
The first month we received more than +1.500 pageviews