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Redefining Engagement at H&M Group
H&M Group believes in making great design available to everyone. The family of brands and business ventures offers customers around the world a wealth of…
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The Art of User Experience: Personalisation Meets Customisation
In the digital age, the quest for an exceptional user experience lies at the heart of online retail. Personalization and customization emerge as two potent…
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Elevating User Experience Through Complementary Features
In the dynamic landscape of online retail, offering a seamless and intuitive shopping experience is paramount to success. Complementary features such as wishlists, “save for…
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The Favourites Feature: A Study in Digital Desire
In the digital landscape of e-commerce, understanding consumer behavior is paramount for online retailers to thrive. The ‘Favourites’ feature, akin to a virtual shopping cart,…
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Transforming Influencer Marketing
Brokers Online helps beginner investors by guiding them through the learning process and getting them started on the right foot. When ready, they offer the…
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The psychology of design
As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high…
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21 learnings to improve your website conversion
A selection of the top 21 lessons learnt during my +10 years of experience.
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Multilingual websites
Potential traffic and conversions coming from having more translations pay back the efforts?
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Innovating the Digital Experience of Legal Services
Rinci & Associates is a law firm that, since 2001 have been stood out for providing the best legal-accounting service based on the uniqueness of…
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A UX designer’s guide to interpreting human behavior
The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users with different personalities and backgrounds requires a…