California Avocado

Website Digital Branding

Helping the user

Our challenge was to anchor the values and passion around avocado lovers, combining technology and design into a truly memorable experience. We decided to take a minimalistic path and applied a flat colour palette, trying different looks for avocado's specific use.


Organize & Simplify

The initial stage of the project revolved around de-constructing, dissecting, and inspecting every instance.

On top of designing a clean and solid design we were also tasked with adapting it to offer a distinctive experience

A color palette that accompanied the experience

Expand the service to a large population of consumers

The Brand

California it’s a special place — the people, the beaches, the forests, the mountains and everything else. To give you an idea of what makes California Avocados particularly special, less than 1 percent of the state is suitable for growing them. We’re talking only the richest of rich soil, the freshest coastal breezes and, of course, the friendly California sun. The most sublime weather conditions foster the growth of our superfood. This, accompanied by the care of more than 3,000 California Avocado growers, ensures you of that creamy avocado taste with each slice.