English
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Designing for Sustainable Behaviour
Something wasn’t working, and everyone knew it but no one could name it.
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Design Systems for High-Velocity Markets
Something was broken, but it took an engineer staring at two screens to finally see it.
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Lemmonet
It began with dissonance. A platform built to connect brands and creators, but increasingly pulled in opposite directions. The promise of authenticity flattened into engagement rates. Campaigns launched with the hope of connection, yet strained through systems too rigid to hold the complexity of human influence.
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Brokers Online
It started with a message. Simple, but direct — the kind that sticks in your mind: “We want people to stop being afraid of investing. Can you help us explain it properly?”
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Estudio Rinci
It started with discomfort — not dramatic, not urgent, but persistent. A kind of friction embedded in every online form, every outdated page, every legal term left floating without explanation.
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The emotional force of future things
Leaving behind utilitarianism to create wider product perception.
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Good design removes friction
A slightly different angle makes it worth revisiting the topic again. Friction gets in the way of things getting done and therefore has to be eliminated at all costs. The argument is that by removing friction, you will also eliminate resistance and make the adoption of your product much easier than if you had left…