maxicabrera
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The emotional force of future things
Leaving behind utilitarianism to create wider product perception
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Good design removes friction
Our experience of technology is about much more than time, it’s about creativity and adaptability and meaning-making
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How to do a UX Competitor Analysis
Convince team members and stakeholders on changes you think would be beneficial or to argue for innovation
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Improvement is a team effort
User research is essential to help everybody understand what the user expects