Improvement is a team effort

User research is essential to help everybody understand what the user expects

Lemmonet

Lead designer, user research, user experience, user interface

California Avocado

User interface

A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.

Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.