The psychology of design: 15 principles every UI/UX designer should know

As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?

21 learnings to improve your website conversion

A selection of the top 21 lessons learnt during my +10 years of experience.

Multilingual websites

Potential traffic and conversions coming from having more translations pay back the efforts?

Brokers Online

Brokers Online helps beginner investors by guiding them through the learning process and getting them started on the right foot. When ready we offer the most comprehensive comparison engine to help people find the best broker for their need

Estudio Rinci

We teamed up to design a platform that caters specifically to their users and business model. In today’s digital world we value speed and simplicity. This is what enables one-click shopping and real-time updates but somehow these principles are not applicable to this industry. So, we come up with a question:
What would an engaging lawyer’s site look like?

A UX designer’s guide to interpreting human behavior

The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users with different personalities and backgrounds requires a set of soft skills that take practice and time to develop.

The emotional force of future things

Leaving behind utilitarianism to create wider product perception

Good design removes friction

Our experience of technology is about much more than time, it’s about creativity and adaptability and meaning-making

How to do a UX Competitor Analysis

Convince team members and stakeholders on changes you think would be beneficial or to argue for innovation

Improvement is a team effort

User research is essential to help everybody understand what the user expects