Maximizing User Experience: Balancing Personalization and Customization

In the digital age, the quest for an exceptional user experience lies at the heart of online retail. Personalization and customization emerge as two potent strategies, each with its unique set of benefits and challenges. This article aims to dissect these approaches, shedding light on their intricacies and offering insights into striking the right balance between them.

Maximizing User Experience: Exploring Complementary Features

In the dynamic landscape of online retail, offering a seamless and intuitive shopping experience is paramount to success. Complementary features such as wishlists, «save for later» options, «notify me again» features, and newsletters play a pivotal role in enhancing user engagement and satisfaction. This article delves into the functionalities of these features and provides insights into leveraging them to optimize user experience.

An easy-to-follow favourite guide for online stores

In the digital landscape of e-commerce, understanding consumer behavior is paramount for online retailers to thrive. The ‘Favourites’ feature, akin to a virtual shopping cart, offers users the ability to bookmark products for future consideration. This article aims to dissect the decision-making process of consumers, explore the advantages of leveraging ‘Favourites,’ and provide recommendations for effective implementation.

H&M Group

H&M Group believes in making great design available to everyone. The family of brands and business ventures offers customers around the world a wealth of fashion, beauty, accessories and homeware.


Dyson strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.


Manage all of your Paid Media campaigns from a single location and effortlessly interpret the metrics and results of your campaigns, optimize your product catalog, design dynamic creatives and optimize your product catalog.


Telecommunications company Telefónica is headquartered in Madrid, Spain. In terms of size, it is the fourth largest telecommunications company in Europe and the thirteenth largest in the world.


Ámbito is one of the most widely read economic newspapers in Argentina. Get information about Economy, Business and Finance.

The psychology of design

As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?

21 learnings to improve your website conversion

A selection of the top 21 lessons learnt during my +10 years of experience.