The psychology of design: 15 principles every UI/UX designer should know

As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?

A UX designer’s guide to interpreting human behavior

The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users with different personalities and backgrounds requires a set of soft skills that take practice and time to develop.

A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.

Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.