As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?
A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.
Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.