A perfect match

👋 Hey! I’m a ux strategist with +10 years of experience helping start-ups and big companies deliver meaningful experiences across the globe

Trusted by top companies​

My expertise

Design custom & scalable solutions

With my extensive experience working with other designers, executives, engineers, and marketing teams, I know how to help teams to remove friction and align business goals with user needs

Research

Digital profiles prompt us to consider how we present ourselves in new contexts, shuffling through identities more rapidly than ever

Design

Design and build a product, test an idea, and explore an opportunity with a focus on impact, usability, and personality

Strategy

We want to keep people moving along the desired path. Enable them to understand the next step by giving the context they need to make a decision

Mentorship

I help colleagues develop creative confidence, improve their critical thinking skills, and enhance their ability to work together

Looks like magic, works like science

Go beyond streamlining tasks and let people enjoy the journey by taking advantage of scientific methods to improve business metrics and a human-centred approach to resolving problems.

Get inspired

Featured work

Take a look at some of the amazing projects I’ve worked on

H&M Group

H&M Group is a family of brands and businesses allowing customers to express themselves through fashion and design and choose a more sustainable lifestyle.

Brokers Online

Brokers Online help beginner investors by guiding them through the learning process and getting them started on the right foot. When ready, they offer the most comprehensive comparison engine to help people find the best broker.

Lemmonet

Lemmonet is a digital advertising company that delivers Ad Tech solutions to help brands connect with their target audience in the most engaging, authentic and effective way through an influencer.

Estudio Rinci

Rinci & Associates is a law firm that, since 2001 have been stood out for providing the best legal-accounting service based on the uniqueness of each client.

Client feedback

Here's what you need to know

A UX strategy is a detailed plan to align a company’s brand identity with the desired user experience at every customer touchpoint. To be most effective, this plan should be in place before design even begins.

Key skills: UX research, design principles, behavioural psychology, negotiation, design thinking, communication, leadership, business acumen.