Award-winning Designer,
Researcher & Brand Architect.
Award-winning Designer,
Researcher & Brand Architect.
Award-winning Designer,
Researcher & Brand Architect.



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About me
(01)
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About me
(01)
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About me
(01)
Focused on creating
simple, purposeful, and elegant solutions.
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15
+
Years of Experience
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25
+
Projects completed
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97
%
Customer satisfaction rate
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4
Industry awards
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15
+
Years of Experience
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25
+
Projects completed
/
97
%
Customer satisfaction rate
/
4
Industry awards
/
15
+
Years of Experience
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140
+
Projects completed
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100
+
Customer satisfaction rate
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97
%
Customer satisfaction rate
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6
Industry awards
Dedicated to crafting clean, purposeful
solutions that cut through the noise.
Dedicated to crafting clean, purposeful
solutions that cut through the noise.
Play Showreel

Play Showreel

Play Showreel

Selected Work.
(02)
Selected Work.
(02)
Selected Work.
(02)
A curated selection of projects that reflect my commitment to simplicity and purposeful design.
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Why me
(03)
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Why me
(03)
Cut through noise to create designs that are
thoughtful, timeless, and impactful.
Collaborative Approach
Quick turnaround
Clear Communication
Consistent Quality
Reliable Support




30+ Happy clients worldwide
"Max understood our brand better than we did. Their ability to find the essential and express it simply is what sets them apart."

Sofia Ford
Founder

Streamlined Process
Focused, step-by-step approach saves time and keeps projects moving smoothly.
Scalable Design
Create systems that grow with your brand and stay effective over time.
Dedicated Support
I'm always here when you need me, ready to answer questions, provide updates.
maxicabrera®
Design with intent.
No excess, no fluff.

Collaborative Approach
Quick turnaround
Clear Communication
Consistent Quality
Reliable Support




30+ Happy clients worldwide
"Max understood our brand better than we did. Their ability to find the essential and express it simply is what sets them apart."

Sofia Ford
Founder

Streamlined Process
Focused, step-by-step approach saves time and keeps projects moving smoothly.
Scalable Design
Create systems that grow with your brand and stay effective over time.
Dedicated Support
I'm always here when you need me, ready to answer questions, provide updates.
maxicabrera®
Design with intent.
No excess, no fluff.

Collaborative Approach
Quick turnaround
Clear Communication
Consistent Quality
Reliable Support




30+ Happy clients worldwide
"Max understood our brand better than we did. Their ability to find the essential and express it simply is what sets them apart."

Sofia Ford
Founder

Streamlined Process
Focused, step-by-step approach saves time and keeps projects moving smoothly.
Scalable Design
Create systems that grow with your brand and stay effective over time.
Dedicated Support
I'm always here when you need me, ready to answer questions, provide updates.
maxicabrera®
Design with intent.
No excess, no fluff.

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Services
(04)
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Services
(04)
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Services
(04)

Brand Identity
1
Craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Creative Direction
Visual Storytelling
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy

Digital Design
2
I design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
Product Design
Design Systems
Responsive Design

Research
3
I find the friction stopping people from acting before it shows up in your metrics.
In-Depth Interviews
Focus Groups & Group Interviews
Journey Mapping & Service Blueprints
Usability Testing
Workshops & Participatory Design
Generative Research

Strategy & Consulting
4
I help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting

Brand Identity
Craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Creative Direction
Visual Storytelling
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy

Digital Design
I design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
Product Design
Design Systems
Responsive Design

Research
I find the friction stopping people from acting before it shows up in your metrics.
In-Depth Interviews
Focus Groups & Group Interviews
Journey Mapping & Service Blueprints
Usability Testing
Workshops & Participatory Design
Generative Research

Strategy & Consulting
I help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
Brand Identity
Craft cohesive brand systems that communicate who you are with clarity and intention, from the core idea to every visual expression.
Creative Direction
Visual Storytelling
Brand Guidelines
Typography & Color Systems
Naming & Tone of Voice
Brand Strategy
Digital Design
I design user-centered digital experiences that are intuitive, engaging, and visually refined, built for clarity, function, and flow.
Web Design
App & Interface Design
Product Design
Design Systems
Responsive Design
Research
I find the friction stopping people from acting before it shows up in your metrics.
In-Depth Interviews
Focus Groups & Group Interviews
Journey Mapping & Service Blueprints
Usability Testing
Workshops & Participatory Design
Generative Research
Strategy & Consulting
I help brands define their essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Brand Positioning
Market Research
Design Audits
Experience Strategy
Creative Consulting
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Process
(05)
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Process
(05)
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Process
(05)
The process is simple, purposeful, and adaptable.
I believe great design is a result of clarity, collaboration, and craft.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
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FAQs
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FAQs
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FAQs
(06)
Wondering How I Work?
Answers to common questions about my process.
I work with startups, established brands, and creative teams who value clarity, purpose, and thoughtful design. Whether you're launching something new or refining an existing presence, I adapt my approach to your needs.
My services include brand identity, digital design, art direction, and strategy. I often work across multiple touchpoints to ensure consistency and cohesion in everything we create.
Absolutely. Most of my work is done remotely, and I’ve partnered successfully with clients across time zones. Clear communication and structured check-ins keep everything on track.
I Typically take on full-scope projects to ensure cohesion and quality. However, if you have a smaller need that aligns with my approach, I'm open to discussing it.
Is a collaborative and structured process. Rather than presenting dozens of options, I focus on one strong direction—refined through feedback. The number of revisions depends on the scope, but clarity and alignment are my priority from the start.
I work with startups, established brands, and creative teams who value clarity, purpose, and thoughtful design. Whether you're launching something new or refining an existing presence, I adapt my approach to your needs.
My services include brand identity, digital design, art direction, and strategy. I often work across multiple touchpoints to ensure consistency and cohesion in everything we create.
Absolutely. Most of my work is done remotely, and I’ve partnered successfully with clients across time zones. Clear communication and structured check-ins keep everything on track.
I Typically take on full-scope projects to ensure cohesion and quality. However, if you have a smaller need that aligns with my approach, I'm open to discussing it.
Is a collaborative and structured process. Rather than presenting dozens of options, I focus on one strong direction—refined through feedback. The number of revisions depends on the scope, but clarity and alignment are my priority from the start.
I work with startups, established brands, and creative teams who value clarity, purpose, and thoughtful design. Whether you're launching something new or refining an existing presence, I adapt my approach to your needs.
My services include brand identity, digital design, art direction, and strategy. I often work across multiple touchpoints to ensure consistency and cohesion in everything we create.
Absolutely. Most of my work is done remotely, and I’ve partnered successfully with clients across time zones. Clear communication and structured check-ins keep everything on track.
I Typically take on full-scope projects to ensure cohesion and quality. However, if you have a smaller need that aligns with my approach, I'm open to discussing it.
Is a collaborative and structured process. Rather than presenting dozens of options, I focus on one strong direction—refined through feedback. The number of revisions depends on the scope, but clarity and alignment are my priority from the start.
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Blog
(07)
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Blog
(07)
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Blog
(07)
Latest insights from my blog.
Thoughts, ideas, and perspectives on design, simplicity, and creative process.
















