The numbers didn’t make sense, but the behavior did.

Something wasn’t working, and everyone knew it but no one could name it.

Something was broken, but it took an engineer staring at two screens to finally see it.

It began with dissonance. A platform built to connect brands and creators, but increasingly pulled in opposite directions. The promise of authenticity flattened into engagement…

It started with a message. Simple, but direct — the kind that sticks in your mind: “We want people to stop being afraid of investing.…

It started with discomfort — not dramatic, not urgent, but persistent. A kind of friction embedded in every online form, every outdated page, every legal…