Blog.

A UX designer’s guide to user psychology: Get a list of the most relevant design principles & cognitive biases that will help you build more habit-forming products.

In this article, we break down some key behavioral queues to be aware of during the user research process and explains how to create a better rapport with participants for more accurate results.

Stories have the power to communicate emotion and help us to sort out feelings. As designers, we tell tales about ideal pathways where hero’s journey exposes a brighter reality.

A slightly different angle makes it worth revisiting the topic again. Friction gets in the way of things getting done and therefore has to be eliminated at all costs. The argument is that by removing friction, you will also eliminate resistance and make the adoption of your product much easier than if you had left some measure of friction in place, but our digital experience is much more than time; it’s about creativity, adaptability, and meaning-making.