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  • Redefining Engagement at H&M Group

    Redefining Engagement at H&M Group

    Apr 2024

    —

    by

    maxicabrera
    in Projects

    H&M Group believes in making great design available to everyone. The family of brands and business ventures offers customers around the world a wealth of…

  • The emotional force of future things

    The emotional force of future things

    Jan 2020

    —

    by

    maxicabrera
    in UX Collective

    Leaving behind utilitarianism to create wider product perception

  • Good design removes friction

    Good design removes friction

    Dec 2019

    —

    by

    maxicabrera
    in UX Collective

    Our experience of technology is about much more than time, it’s about creativity and adaptability and meaning-making

  • How to do a UX Competitor Analysis

    How to do a UX Competitor Analysis

    Dec 2019

    —

    by

    maxicabrera
    in Muzli

    Convince team members and stakeholders on changes you think would be beneficial or to argue for innovation

  • Improvement is a team effort

    Improvement is a team effort

    Dec 2019

    —

    by

    maxicabrera
    in UX Collective

    User research is essential to help everybody understand what the user expects

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