Leaving behind utilitarianism to create wider product perception
Our experience of technology is about much more than time, it’s about creativity and adaptability and meaning-making
In the digital landscape of e-commerce, understanding consumer behavior is paramount for online retailers to thrive. The ‘Favourites’ feature, akin to a virtual shopping cart, offers users the ability to bookmark products for future consideration. This article aims to dissect the decision-making process of consumers, explore the advantages of leveraging ‘Favourites,’ and provide recommendations for effective implementation.