Project Summary
We teamed up to design a platform that caters specifically to their users and business model. In today’s digital world we value speed and simplicity. This is what enables one-click shopping and real-time updates but somehow these principles are not applicable to this industry. So, we come up with a question:
What would an engaging lawyer’s site look like?
Team
4 Participants
Duration
18 months
Deliverables
Research, UX, UI, UX Writing and Development
Status
Done
Methodologies used
Stakeholder interviews – Competitive audit – Guerrilla UX – Service blueprint – User interview and usability testings – Content strategy – Taxonomies – User personas – Scenarios – Mental model – Workshops – Moodboard – Wireframes – Prototype – Design system – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.
The vision
We were responsible to go beyond our users’ needs and take the digital experience to a different level. We set out to analyze the context and users to define how the experience should behave.
Emphasize the problem
We had to emphasis the importance of having a competitive partner who can provide reliable information without overwhelmed our audience with technical jargon.
Information Architecture and UX writing played a key role. We had to run workshop to align UX vision and to educate stakeholders and employees on how to understand user’s mental model.
Research show us a pattern on how users work. They were always seeking out new sources of information while, at the same time, they consider how much they can rely on them.
Nobody said it was going to be easy
Every project has constraints. It’s a good thing we love a challenge.
- Limited resources
- We were the first on the industry trying to understand users behavior
- No monetization model
The strategy
Estudio Rinci will try to fortify their SEO strategy, building a vlog and strengthen social presence. The goal for 2023 is to be seen as the place to get new and innovative ideas, erasing the thick line that separates employees from content creators.
Turning users into partners
Estudio Rinci will try to fortify their SEO strategy, building a vlog and strengthen social presence. The goal for 2023 is to be seen as the place to get new and innovative ideas, erasing the thick line that separates employees from content creators.
We provided specific documentation aimed at helping them promote coherence and consistency through their teams, while giving them the freedom and flexibility to create specialized content without bureaucratic hurdles.
We want to keep people moving along a desired path. In most cases, we do that with direct information and clear steps to encourage action. It’s about helping people understand the next step and giving them the context they need to take it.
Project Measurement
Estudio Rinci has expanded progressively towards America and Europe acquiring new partnerships with relevant players in the global market.
+100 new monthly enquiries
Presence in +10 countries