Project Summary
We teamed up to design a platform that caters to their users and business model. In today’s digital world, we value speed and simplicity. This enables one-click shopping and real-time updates, but, somehow, these principles do not apply to this industry. So, we come up with a question:
What would an engaging lawyer’s site look like?
Team
Duration
18 months
Deliverables
Status
Methodologies used
Stakeholder interviews – Competitive audit – Guerrilla UX – Service blueprint – User interview and usability testings – Content strategy – Taxonomies – User personas – Scenarios – Mental model – Workshops – Moodboard – Wireframes – Prototype – Design system – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.
The vision
Emphasize the problem
Information Architecture and UX writing played a key role. We had to run a workshop to align the UX vision and educate stakeholders and employees on understanding the user’s mental model.
Research shows us a pattern of how users work. They were always seeking new sources of information while, at the same time, they considered how much they could rely on them.
Nobody said it was going to be easy
Every project has constraints. It’s a good thing we love a challenge.
- Limited resources
- We were the first in the industry trying to understand users’ behaviour
- No monetisation model
The strategy
Turning users into partners
We provided specific documentation aimed at helping them promote coherence and consistency through their teams while giving them the freedom and flexibility to create specialised content without bureaucratic hurdles.
We want to keep people moving along the desired path. We usually do that with direct information and clear steps to encourage action. It's about helping people understand the next step and giving them the context they need to take it.
Project Measurement
+100 new monthly enquiries
Presence in +10 countries