work collection
Estudio rinci
Rinci & Associates is a law firm recognized for providing the best legal-accounting service based on each client’s uniqueness.
We teamed up to design a platform that caters to their users and business model. In today’s digital world, we value speed and simplicity. This enables one-click shopping and real-time updates, but somehow, these principles do not apply to this industry. So, we come up with a question:
What would an engaging lawyer’s site look like?
Vision
Provide clients with easy access to legal information, services, and support. To set the firm apart from its competitors, the website should showcase the law firm's expertise, experience, and credibility.
Hypothesis
Research consistently reveals a user behavior pattern centered around the importance of reliability when seeking information. Users prioritize dependable sources, emphasizing trustworthiness as a key factor in their decision-making process.
The problem space
Discovery phase
In response to this insight, Estudio Rinci is strategically enhancing its SEO efforts, launching a Vlog, and bolstering its presence across social media platforms. These initiatives are geared towards strengthening the brand’s visibility and credibility.
With the overarching goal for 2023 to position Estudio Rinci as the go-to destination for fresh and innovative ideas, the aim is to dissolve the traditional barrier between employees and content creators. This approach seeks to foster a seamless integration between internal expertise and external engagement, ultimately nurturing a dynamic ecosystem of knowledge exchange and creativity.
Workshops
Ideation
We provided specific documentation aimed at helping them promote coherence and consistency across their teams. We also gave them the freedom and flexibility to create specialised content without bureaucratic hurdles.
We want to keep people moving on the desired path. It’s all about helping people understand the next step and giving them the context they need.
Information architecture
The goal was to organize, structure, and label content in a sustainable and effective way to help users find information and accomplish tasks. To accomplish this, we needed to understand how all the pieces work together within the system and how they relate to each other.
For the creation of systems of information, I analyzed the interdependant nature of users (audiences, tasks, information-seeking behavior, experience), content (objectives, data types, volume, governance) and context (business goals, culture, technology, constraints).
Evaluative research
Within our methodology, rigorous testing of diverse concepts was integral to validating their feasibility and alignment with identified requirements. This testing phase was not a one-time event but rather an iterative journey intertwined with the progression of design and development stages. While usability testing stands as a cornerstone in evaluative research, it’s imperative to recognize that each presentation of a proposed design solution to the client inherently constitutes a form of evaluative research.
In essence, every interaction with the client, every unveiling of a design iteration, serves as a valuable opportunity to gather insights, gauge reactions, and refine the direction of the project. This continual process of evaluation and refinement ensures that the final product not only meets but exceeds the expectations and needs of stakeholders.
Usability tests
Using representative users we seek to identify usability issues, collect qualitative and quantitative data, and assess participants’ satisfaction overall.
Quantitative data
- Success rates
- Task time
- Error rates
- Satisfaction questionnaire ratings
Qualitative data
- Observations about pathways participants took
- Problems experienced
- Comments/recommendations
- Answers to open-ended questions
Causal research
Once we implemented the solution proposed, and had a website up and running, we wanted to notice how people were using it in a certain way,
Establishing a cause-and-effect relationship can be tricky.
Causal research often includes analytics and multivariate testing. This means reviewing site traffic to see how visitors are entering and moving around the site and what words they might search for, as well as trying design and language variations to see which ones are more effective.
Challenges
Every project has constraints. It’s a good thing we love a challenge.
⚡️ Lack of resource
⚡️ We’re the first in the industry to understand users’ behavior
⚡️ There was no monetisation model in place
