English

In November 2015, at 6:03 p.m., I received a message from the politics editor: “Scioli stays silent. Massa distances himself. Macri targets the youth vote. I need a piece — now.”

California Avocado doesn’t just sell avocados. It sells a lifestyle — one rooted in simplicity, health, and a certain West Coast ease. That became clear from our very first meeting. I wasn’t designing for a product. I was designing for a feeling.

Some projects begin with a blueprint. Others begin with a question. This one started with a dream: What if we could design a home that travels, and a digital experience that lets people imagine it for themselves?