Behr

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Behr

About

Behr is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professional

Approach

Behr and Tiny Dreams came to us to modernize their brands’ image through a digital contest. We set out to highlight the endless choices of both companies to create the user’s dream house while providing users with an engaging and productive experience

Project overview

Role: Product design.

Methods: Product discovery, Motion & illustrations, Prototype, CMS.

Skills: Interviewing, synthesizing, facilitating, design critique, mental model mapping.

Deliverables: Customer journey map, personas, research summaries, prototypes, design system.

Vision

Behr has always supported expressing personal joy and individualism, which is exactly what the tiny house movement is all about

Takeaways

The user experience decisions should be confirmed at all times by a screen prototype as close as possible to the real one. Although it wasn’t a mobile or desktop product, we were aware the focus should be on the user regardless of the platform. The interface is not the same when you exercise and keep a certain distance from the screen or when you navigate and interact.

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