Model Management
Team
Model Management is a platform connecting photographers, agencies, brands, content creators, and industry professionals with aspiring and professional models worldwide. Is a platform that stands for diversity, trust and safety with the necessary tools for connecting models with professionals effectively and easily.
Project Summary
Whether you are a photographer, agency, brand, professional model, or a newcomer to the industry, Model Management offers the most diverse assortment of talented individuals thrilled to start collaborating and creating new alternatives for this ever-changing industry.
Team
6 Participants
Duration
6 months
Deliverables
Research
UX & UI
Status
Abandoned
Methodologies used
Stakeholder interviews – Competitive audit – User interview and usability testings – User personas – Scenarios – Mental model – Workshops – Moodboard – Wireframes – Prototype
– Design system – SUS, NPS, Heuristic, Quantitative, Behavior psycology, Architecture, Flows documentation.
The challenge
Aligning multiple stakeholders from all over the world, understanding a vastly diverse user-base, and setting robust design principles that enabled this massive product to channel user experience and visual design to address customer needs and ultimately achieve business goals were the core of the task ahead.
Thinking the three different user roles
We thought of and designed the platform by taking into consideration the depth levels. Main screens were done first, followed by the second and third depth level. This approach ensured consistency throughout page typology, reusing as many components as possible. This also allowed us to design the three different roles at the same time.
Nobody said it was going to be easy
- No human or technological resources available
- Lack of growing mindset among the stakeholders
- Unetichal practices
Headline
Most of casting managers, photographers or other model agencies operate through a dedicated platform where they get support while models had no centralized source of truth for Model Management services.
Validation
Models
Deliver brand message and value proposition, as well as providing clarity for all of its services.
Clients (casting managers, photographers, model agency)
Offer a unified source of knowledge with a tailored, and ever-expanding, range of services.
Results
After the discovery stage we focused on defining an information architecture that adapted to the needs of both user profiles.
- Mapped all business units, both existing and planned, identified its unique selling proposition and business advantages.
- Found the site’s biggest pain-points; all those instances where the platform’s shortcomings presented an issue for users.
Project Measurement
This project gone south due to moral and strategy discrepancies.