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Study cases

Good design removes friction

Our experience of technology is about much more than time, it’s about creativity and adaptability and meaning-making

Maximizing User Experience: Exploring Complementary Features

In the dynamic landscape of online retail, offering a seamless and intuitive shopping experience is paramount to success. Complementary features such as wishlists, «save for later» options, «notify me again» features, and newsletters play a pivotal role in enhancing user engagement and satisfaction. This article delves into the functionalities of these features and provides insights into leveraging them to optimize user experience.

A UX designer’s guide to interpreting human behavior

The most unpredictable part of a UX designer’s job is people. Being able to manage and lead users with different personalities and backgrounds requires a set of soft skills that take practice and time to develop.