maxicabrera
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An Ode to Necessary Beauty
In the universe of screens, where pixels become highways and interfaces map out human action, aesthetics have always been viewed with suspicion. Functionality, purity, simplicity — these are the virtues often celebrated. But beneath this apparent modesty, a whisper emerges: beauty matters. Beauty connects. Beauty endures. Eye candy, a term that evokes frivolity or unnecessary…
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The Art of User Experience: Personalisation Meets Customisation
In the digital age, the quest for an exceptional user experience lies at the heart of online retail. Personalization and customization emerge as two potent strategies, each with its unique set of benefits and challenges. This article aims to dissect these approaches, shedding light on their intricacies and offering insights into striking the right balance…
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Elevating User Experience Through Complementary Features
In the dynamic landscape of online retail, offering a seamless and intuitive shopping experience is paramount to success. Complementary features such as wishlists, “save for later” options, “notify me again” features, and newsletters play a pivotal role in enhancing user engagement and satisfaction. This article delves into the functionalities of these features and provides insights…
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The Favourites Feature: A Study in Digital Desire
In the digital landscape of e-commerce, understanding consumer behavior is paramount for online retailers to thrive. The ‘Favourites’ feature, akin to a virtual shopping cart, offers users the ability to bookmark products for future consideration. This article aims to dissect the decision-making process of consumers, explore the advantages of leveraging ‘Favourites,’ and provide recommendations for…
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Redefining Engagement at H&M Group
H&M Group believes in making great design available to everyone. The family of brands and business ventures offers customers around the world a wealth of fashion, beauty, accessories and homeware.
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Transforming Influencer Marketing
Brokers Online helps beginner investors by guiding them through the learning process and getting them started on the right foot. When ready, they offer the most comprehensive comparison engine to help people find the best broker for their needs.
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The psychology of design
As designers, we have an enormous responsibility to shape the world. We identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value. But how can we create experiences capable of solving a problem when there’s an infinite combination of people and contexts?
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21 learnings to improve your website conversion
A selection of the top 21 lessons learnt during my +10 years of experience.
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Multilingual websites
Potential traffic and conversions coming from having more translations pay back the efforts?
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Innovating the Digital Experience of Legal Services
Rinci & Associates is a law firm that, since 2001 have been stood out for providing the best legal-accounting service based on the uniqueness of each client